USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials.
Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s commercial in one of the closest votes in the history of the annual contest.
Other fan-favorite commercials from 2025 included Willem Defoe and Catherine O’Hara as pickleball hustlers (Michelob Ultra) and a modern take on ‘When Harry Met Sally’ (Hellman’s) with a cameo from Sydney Sweeney.
Here’s a look back at the top 10 finishers in last year’s Ad Meter:
Ad Meter: Vote on big game’s best commercials
Best Super Bowl commercials 2025
1. Budweiser – ‘First Delivery’
2. Lay’s – ‘The Little Farmer’
3. Michelob Ultra – ‘The ULTRA Hustle’
4. Stella Artois – ‘David and Dave’
5. NFL – ‘Somebody’
6. NFL – ‘Flag 50’
7. Bud Light – ‘Big Men on Cul-De-Sac’
8. Uber Eats – ‘Century of Cravings’
9. Hellmann’s – ‘When Sally Met Hellmann’s’
10. Pfizer – ‘Knock Out’
Vote on this year’s best commercials
This post appeared first on USA TODAY